Tricky Jargons Vision, Mission, Goals, Aims, Objectives, Strategy, Execution, Tactics, …

Tricky Jargons Vision, Mission, Goals, Aims, Objectives, Strategy, Execution, Tactics, …

In today’s competitive business environment organizations are very concern about making appropriate decisions regarding the allocation of available resources to gain the competitive advantages. This process is usually known as Strategic planning. For a successful strategic planning it is important for organizations to understand is current position and the possible avenues through which it can pursue a particular course of action. In many organizations, this is viewed as a process for determining where an organization is going over the next year or—more typically—3 to 5 years (long term), although some extend their vision to 20 years.
There are many key components of 'strategic planning' like vision, mission, values and strategies etc.

  • Vision: outlines what the organization wants to be, or how it wants the world in which it operates to be (an "idealised" view of the world). It is a long-term view and concentrates on the future. It can be emotive and is a source of inspiration.
  • Mission: Defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its vision.
  • Values: Beliefs that are shared among the stakeholders of an organization. Values drive an organization's culture and priorities and provide a framework in which decisions are made.
  • Strategy: a roadmap which is the path chosen to plow towards the end vision. The most important part of implementing the strategy is ensuring the company is going in the right direction which is towards the end vision

    Unfortunately, many people misunderstand these concepts and feel difficulty in devising appropriate strategy for their organizations. Through this presentation I have tried to make these concept simple and understandable.

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    Tricky Jargons Vision, Mission, Goals, Aims, Objectives, Strategy, Execution, Tactics, …