5.10 Knowledge Utilization

5.10 Knowledge Utilization

          Knowledge utilization is concerned with using and applying knowledge to organizational functions or business processes. From a technology perspective, Alavi & Leidner (2001) and Dalkir (2005) consider knowledge utilization to be the application of knowledge using computer-based tools which allow organization members to access knowledge through KM systems. However, KM applications alone cannot ensure that knowledge will be applied to business operations or products and services. Holsapple & Joshi (1999: a, b) consider knowledge utilization as the process of applying existing knowledge in order to generate new knowledge and produce externalization. This knowledge utilization is concerned with applying knowledge possessed in the organization to perform activities that can be seen to have explicit results, such as products, services, procedures and regulations.

          Discussing knowledge utilization, Zack (2002) talks about Knowledge exploitation which concern with the process of gaining benefit for organizations by transferring knowledge from sources such as a research and development division to production and customer services. Knowledge exploitation require a demand driven approach which encourages organization members to use and share knowledge (Newell, et.al., 2000). The utilizing combines technological, operational and social aspects because technology can enable and facilitate access to knowledge repositories (Davenport and Prusak, 1998; Sena and Shani, 1999; Reid, 2003; Abu-Rashed, Bertaux and Okunoye, 2005), while the operational and social aspects can involve exploitation of knowledge to achieve business goals (Zack, 2002).