6.13 Bukowitz and Williams’s KM Model

6.13 Bukowitz and Williams’s KM Model

           This KM model depicts the process that defines the strategy for management to build, divest, and enhance knowledge assets. It is a model that emphasizes the "why" and "when" aspects. The strengths of this model rest on its strategic focus, which essentially puts knowledge management action into context. It is also worth noting that the notion of "divestment" is included - something which is often missing from KM models. The model provides a great overview of the strategy behind KM but it does not include any deeper insight into what initiatives are suitable in a given instance.

The Bukowitz and Williams’s KM consist of 4 cycles:

  1. Get:  This is the first stage of the Bukowitz and Williams KM model and it consists of seeking out information needed in order to make decisions, solve problems, or innovate. The key tasks are to organize knowledge content, maintain timeliness, completeness and accuracy, as well as train users in the new knowledge repository technologies in the organization.
  2. Contribute: This the second stage of the Bukowitz and Williams model which stress to increase the number of participants in the KM process. In this stage, employees are motivated to post what they have learned and the quality of what they have learned into a knowledge base. The main goal is to link the individual learning and knowledge to the organizational memory. It is important that the employees must appreciate the value of transferring knowledge but "motivating them to participate" could be very troublesome.
  3. Assess: It is the process of identifying which part of the knowledge is valuable and which is not. In other words, it is the process of continuous evaluation of intellectual capital the organization holds. In addition, it is essential to achieve better assessment by developing metrics to show how the knowledge capital is growing, in what rate, and what its value is.
  4. Build and Sustain: the main idea is to make sure the organizations future is secure and competitive by employing resources to create and reinforce the knowledge repository already present in the organization. The employees should be able to use the existing knowledge base and apply the same within the organization. On a different level, the organization should have the right knowledge at the right time to be the winning hand in a competitive world.