6.14 Gamble and Blackwell’s KM Model

6.14  Gamble and Blackwell’s KM Model

Image is available in printed book          Gamble and Blackwell (2001) present a general theoretical KM framework, as well as specific guidelines for an effective KM implementation. They suggest that a full 42% of knowledge resides in people’s brains.  An additional 20% exists in non-shareable documents such as email.  

          The model has split up the KM process four stages. First, management must locate the sources of knowledge. Then they must organize this knowledge so as to assess the organization's strengths and weaknesses and determine its relevance and reusability. This is followed by socialization, where various techniques are used to help share and disseminate it to whomever needs it in the organization. Finally, the knowledge is internalized through use.

           As all sequential models, the steps are not to be taken literally, but they do provide an excellent overview of the role of the KM manager. However, one limitation of this model is its focus. First of all, the overall strategic role outline by Bukowitz and Williams is not included. Secondly, KM's role here is limited to knowledge sharing, omitting the processes of knowledge acquisition/creation and divestment. This is a perfectly legitimate approach to KM where the focus is on the sharing and retrieval of existing knowledge, but it does not fulfill the scope of the knowledge management definition in a broader sense, as discussed in this book.