Secrets of Successful Presenters: A Guide for Successful presenters

Secrets of Successful Presenters: A Guide for Successful Presenters
by Dr. M. A. Pasha & Dr. S. Pasha

ISBN-13: 978-3-659-21755-5; ISBN-10:3659217557; EAN:9783659217555
Book language: English

Today’s competitive world demands us to work longer, harder, faster and smarter. To meet these challenges our ability to quickly organize information in a logical, concise, and professional manner is much needed. Similarly, in routine life communicating our ideas/thoughts with others in social gatherings and at work place on a daily basis is equally important. Likewise, in our professional life, we are required to demonstrate effective presentation skills in order to present our ideas/projects/products to a wide variety of audiences, board members, employees, community leaders and groups of customers.

An idea is worth nothing if not communicated to the world. To get it across the audience a presenter has to be very effective in his communication and presentation skills. A good communication is always stimulating, inspiring, motivating and adds fuel to the fire if presenter possesses that igniting spark. Unfortunately, many people do not possess this ability. Whenever such a person is asked to explain something that requires him or her to stand up and speak to a group of people, like presenting a report, giving a presentation, or delivering a speech as a guest speaker at a ceremony, these people become panic and nervous. They avoid performing such tasks due to this sudden nervousness or uncomfortable feeling.

Being able to create and make an effective presentation is a great way to make ourselves stand out. Either we are a CEO, project manager, entrepreneur, sales person, teacher, or a public speaker; we need to strengthen our presentations skills to influence other to achieve our goals.  For this we need to learn about the secrets of successful presenters.

Successful presenters possess appropriate knowledge, skills and attitude to achieve the objectives of their presentation. For this they take advantage of their knowledge about:

  • the secretes of  information & cognitive  theories;
  • learning methods divulged by learning theories and how to use them effectively;
  • learning styles and how to select suitable method to gain  presentation’s objectives;
  • individual’s learning capacity and how  to maximize their learning gain;
  • audience’s stereotypes their attitude & psychology.

Knowledge of such aspects not only helps them to select appropriate contents, design and delivery style for their presentation but also reduce the physical and psychological stress of their audience. This way they make their presentations memorable and thriving. A large number of people realize such deficiencies in their personalities & want to overcome. Unfortunately, there is not enough professional training & coaching available in the market at present. Some rather expensive programs are available, which are not affordable by a vast majority of people. Therefore we have written this book to bring things into the reach of common people. In this book we have covered not only presentation skills, but also included some theoretical concepts which will help readers to become successful presenters.

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Table of Contents

Chapter 1: Cognition ......................................................................................... 5
Introduction................................................................................................... 5
Cognition Functions ...................................................................................... 6
Executive Function ....................................................................................... 7
Motor Coordination ........................................................................................ 8
Speed of Processing ....................................................................................... 8
Individual's Processing Capacity.................................................................. .........8
Cognitive Load Theory ..................................................................................... 9
Types of Cognitive Load ................................................................................... 11
Concluding Discussion ............................................................................... ......13
Chapter 2: Intelligence .................................................................................... 15
Introduction................................................................................................. 15
What is Intelligence? .................................................................................. 16
Measuring of Intelligence ........................................................................... ...16
Group Intelligence Tests ................................................................................18
Theories of Intelligence ............................................................................... 18
Multiple Intelligence .................................................................................. 19
Emotional Intelligence ................................................................................. 20
Concluding Discussion ............................................................................... ...23
Chapter 2: Art of Persuasion ............................................................................25
Introduction............................................................................................ 25
What is Persuasion? .................................................................................... 26
Persuading Audience ................................................................................... 27
Informative vs Persuasive Presentations ................................................................ 30
Concluding Discussion .................................................................................. 32
Chapter 3: Communication ............................................................................... 34
Introduction.............................................................................................34
Communication Theory ................................................................................... 35
Audience Stereotypes & Their Attitudes ............................................................. 36
Right Brain vs. Left Brain ............................................................................. 37
Objective vs. Subjective ............................................................................... 39
Fact vs. Opinion ....................................................................................... 40
Fact vs. Truth ......................................................................................... 41
Concluding Discussion .................................................................................. 42
Chapter 4: Learning Theories ............................................................................ 45
Introduction............................................................................................. 45
Constructivism .......................................................................................... 46
Cognitivism.............................................................................................. 47
Objectivism ..............................................................................................48
Behaviorism ..............................................................................................49
Reinforcement Theory ................................................................................ 50
Sensory Stimulation Theory ....................................................................... 51
Facilitation Theory (The Humanist Approach)....................................................... 52
Multimedia Learning ...............................................................................53
Experiential Learning .............................................................................56
Action Learning ...................................................................................58
Adult Learning (Andragogy) ...................................................................... ,58
Differences in Learning Styles .................................................................. 60
Concluding Discussion .............................................................................61
Chapter 5: Preparing Presentation .................................................................65
Introduction.......................................................................................65
Analyzing Audience ................................................................................66
Gathering Data & Information ..................................................................67
Converting Information into a Presentation ........................................................68
Concluding Discussion .............................................................................72
Chapter 6: Presentation Design.....................................................................72
Introduction.......................................................................................72
Consistency .......................................................................................72
Aspects of Consistency ............................................................................73
Language ..........................................................................................73
Color ................................................................................................. 73
Fonts ................................................................................................. 76
Images ................................................................................................ 77
Contrast .............................................................................................. 78
Alignment ..............................................................................................78
Simplicity .............................................................................................78
White Spaces ...........................................................................................79
Charts, Graphics & Tables ...................................................................... ...79
How to Choose Which Type of Graph to Use? ............................................................. 79
Graph Types ............................................................................................ 80
Multimedia Presentations ........................................................................... 83
Adding Quotations ...................................................................................... 84
Concluding Discussion ............................................................................... 84
Chapter 7: Delivering Presentation ................................................................. 88
Introduction................................................................................................. 88
Delivery ...................................................................................................... 90
Managing Voice.......................................................................................... 92
Passion ........................................................................................................ 94
Language..................................................................................................... 95
Movement ................................................................................................... 95
Facial Expressions ...................................................................................... 96
Body Language ........................................................................................... 96
Some Useful Tips: ...................................................................................... 97
Active Listening.........................................................................................98
Inventing Stories ...................................................................................... 99
Feed back ..............................................................................................100
Preliminary Preparations ..............................................................................100
Proximity ............................................................................................101
Tension & Nerves ................................................................................102
Questions ..........................................................................................103
Tips to Handle Questions: ........................................................................ 104
Habits ...........................................................................................105
Concluding Discussion ...........................................................................105
Chapter 8: Tips & Guidelines ...............................................................108
Introduction...................................................................................108
Handling Tough Situations ....................................................................109
& Their Remedies ........................................................................111
Dealing with Unexpected Disasters .......................................................... 112
Presentation for International Audience ................................................... ...113
Dealing People with Disabilities................................................................114
Things to Remembers .............................................................................116
Last Minute Tips .................................................................................117
Concluding Discussion ............................................................................ 118